Search engine optimisation (SEO),  website optimisation is a phrase that describes the procedures used to optimise – or to design from scratch – a website to rank well in search engineslike Google, Yahoo, Bing and ASK.  Website optimisation includes processes such as adding relevant keyword and phrases on the website, editing meta tags, image tags, and optimizing other components of your website to ensure that it is accessible to a search engines and improve the overall chances that the website will be indexed by search engines.

Thoughts on SEO of your site:

• You don’t pay anything to get into Google, Yahoo or MSN - free advertising.
• To get crawled and listed by search engines you must abide by search engine rules and guidelines for inclusion.
• Search engines rank websites by the quality of incoming links to a site from other websites and hundreds of other metrics. Generally speaking, a link from a page to another page is viewed by Google “eyes” as a vote for that page the link points to.
• With decent original content on your site, you can let authority websites, those with online business authority, know about it, and they might link to you – the result being quality inbound links (IBL).
• Search engines find your site by other web sites linking to it.
• Google spiders this link and indexes the home page of your site, and will come back to spider the rest of your website if all your pages are linked together.
• Ranking for specific keyword searches, you generally need to have the words on your page or in links pointing to your page.
• It’s not just a numbers game. One link from a trusted authority site in Google could be all you need. The more trusted links you build, the more trust Google will have in your site.
• Search engines like Google spider your entire site by following all the links on your site to new pages, much as a human would click on the links of your pages. This spider is also known as a Robot. After a while, all your pages are in Google’s index. Ideally you will have unique pages, with unique page titles and unique page descriptions.
• You don’t need to keyword stuff your text, generally it’s good to have keywords in links, page titles and text content. There is no ideal amount of text – no magic keyword density.
• Original content is king and a link growth will be attracted. Too many incoming links too fast might devalue your site.

Getting a site to the top of Google comes down to your content and external and internal link profile. Google uses this analysis to determine whether your no1 in Google or number 32, or de-indexed. There’s no magic to get your site rated top from the start. There are some things that are apparent though. Don’t build a site in Flash, a site with Website Frames or don’t generate thousands of back links.