iNetnol Consulting works closely with clients through the development process to ensure their website is on track to accomplish its strategic goals. By combining strategy consulting with strong project management skills and advanced reporting tools, we help clients understand the breadth and depth of available digital opportunities and how these fit current and future business strategies. We help you translate these opportunities into real digital assets. iNetnol Consulting has helped some of the world's largest firms develop, refine and build their digital strategies.

Site Goals

Building a website or App is only the beginning of a long process of visitor, prospect and customer engagement. Websites and Apps typically have business objectives for their owners. This could be to simply increase traffic, turn visitors into registered and returning users, or convert users into customers or leads. Some sites want users to fill out a form, watch a video, play a game or simply lead them to another website. There are many types of goals. The success of a website - and its business owners - is increasingly being measured against a target set of quantifiable goals. We work with client stakeholders to make sure these goals are clear, reasonable and integral to the design and flow of a user’s website experience.

Analytics

iNetnol Consulting has worked with numerous web measurement solutions over the years, but now focus our primary attention on Google Analytics. It is the best and least expensive solution available to website owners. It also ties in very nicely with Google Adwords search engine advertising. We usually work with clients at the beginning of a project to establish the goals most important to them and make sure the site and navigational paths are laid out in a way that makes measuring and understanding goal-directed behavior as transparent as possible.

Google Analytics permits business owners to look at user behavior in terms of page views, time spent on site and which content is most popular. It permits in-depth navigational and geographical analysis and discrete analysis of the search terms that led visitors to a site and their engagement with a Website once a visit is underway.

Reporting

We work with clients to establish a reporting procedure, with Google Analytics or other database tools, to help them to measure the success of their strategic objectives.